Logos
Logo rules protect the Landcare brands and the caring hands trademarks. The design system documents usage, variants, clear space, minimum size, and governance rules, but it does not recreate official logo artwork.
The master design system repo is the authority version for the complete Landcare logo system. It includes Landcare Australia master brands, group-facing Landcare brands, canonical Your Name test fixtures, integrity rules, incorrect-use rules, and multi-logo guidance.
Group forks should inherit this full system but show a much narrower local logo page: their own approved group logo files, their inherited parent-brand rules, and reminders not to alter the artwork.
Authority Model
The logo system has three related documentation levels:
| Documentation level | Who it is for | Rule |
|---|---|---|
| Master repo | Landcare Australia brand managers, maintainers, designers, developers, and reviewers. | Documents the complete logo system and is the authority for inherited rules. |
| Brand-level group systems | Landcare, Coastcare, and Junior Landcare group forks. | Inherit parent brand rules and provide the Your Name test examples. |
| Group fork | One local group. | Shows only that group’s approved logo references and inherited rules. |
Wherever possible, use the stacked colour logo as the primary logo. Use inline, reversed, or black-and-white versions only when layout, space, colour, or production constraints require them.
Master Brand Logos
The master repo includes logo guidance for the master Landcare Australia brand families. These are not normal group fork presets. They are authority references for corporate, program, partner, campaign, and lock-up use.
Master logo family
Landcare Australia
Master corporate logo controlled by Landcare Australia.- Variants
- stacked colour, inline colour, colour reverse, black and white positive, black and white reverse
- Clear space
- Height of the capital L in Landcare
- Minimum size
- Stacked 18mm / 100px; inline 30mm / 160px.
Master Brand Guidelines 2024 pages 9-13, 17-19
Master logo family
Landcare Agriculture
Master brand for Landcare Agriculture communications and approved lock-ups.- Variants
- maroon stacked, maroon inline, maroon reverse, black and white positive, black and white reverse
- Clear space
- Height of the capital L in Landcare
- Minimum size
- Stacked 18mm / 100px; inline 30mm / 160px.
Master Brand Guidelines 2024 pages 45-57
Master logo family
Landcarer
Master Landcarer brand with teal stacked and inline logo variants.- Variants
- teal stacked, teal inline, teal reverse, black and white positive, black and white reverse
- Clear space
- Height of the capital L in Landcarer
- Minimum size
- Stacked 18mm / 100px; inline 30mm / 160px.
Master Brand Guidelines 2024 pages 58-69
Master logo family
Landcare CarbonSMART
Master CarbonSMART brand and Landcare Australia + CarbonSMART lock-up system.- Variants
- green stacked, black and white positive, black and white reverse, lock-up with dividing line, lock-up without dividing line
- Clear space
- Height of the capital L in Landcare CarbonSMART; lock-up clear space is based on the capital L in Landcare Australia.
- Minimum size
- CarbonSMART stacked 18mm / 100px; Landcare Australia + CarbonSMART lock-up 40mm / 115px.
Master Brand Guidelines 2024 pages 111-129
Master Logo Artwork Slots
These panels show the expected file slots for official master logo artwork. Replace each placeholder SVG with the approved logo export from the official artwork pack.
/assets/logos/landcare-australia/primary-stacked-colour.svg
/assets/logos/landcare-australia/secondary-inline-colour.svg
/assets/logos/landcare-agriculture/primary-stacked-colour.svg
/assets/logos/landcare-agriculture/secondary-inline-colour.svg
/assets/logos/landcarer/primary-stacked-colour.svg
/assets/logos/landcarer/secondary-inline-colour.svg
/assets/logos/landcare-carbonsmart/primary-stacked-colour.svg
/assets/logos/landcare-carbonsmart/lockup-primary.svg
/assets/logos/landcare-carbonsmart/lockup-with-divider.svg
/assets/logos/landcare-carbonsmart/lockup-no-divider.svgLandcare Australia
Primary stacked colour
/assets/logos/landcare-australia/primary-stacked-colour.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Secondary inline colour
/assets/logos/landcare-australia/secondary-inline-colour.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Black positive stacked
/assets/logos/landcare-australia/primary-stacked-black.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
White reverse stacked
/assets/logos/landcare-australia/primary-stacked-white.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Black positive inline
/assets/logos/landcare-australia/secondary-inline-black.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
White reverse inline
/assets/logos/landcare-australia/secondary-inline-white.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Landcare Australia logo rules
Preferred: stacked colour. Clear space: Height of the capital L in Landcare.
Minimum: stacked 18mm / 100px, inline 30mm / 160px.
- Use the stacked colour logo wherever possible.
- Use inline, reversed, or black and white variants only when layout, space, or colour limitations require them.
- Do not recolour, crop, distort, add shadows, alter proportions, apply transparency, or add extra branding.
- Always maintain clear space and sufficient contrast.
Group-Facing Logo Systems
Landcare, Coastcare, and Junior Landcare group logos are the group-facing systems. The master repo documents the full group system, while each group fork should document only its own approved logo references.
The first testing group fixtures use Your Name as the local group name under each group-facing brand.
Your Name Coastcare
Uses the official Coastcare group logo structure with the group name and caring hands. The group may reference approved artwork files but must not alter colour, geometry, or composition.
assets/logos/groups/your-name-coastcare/primary-stacked-colour.svg
assets/logos/groups/your-name-coastcare/secondary-inline-colour.svg
Your Name Junior Landcare
Uses the official Junior Landcare group logo structure with the group name and caring hands. The group may reference approved artwork files but must not alter colour, geometry, or composition.
assets/logos/groups/your-name-junior-landcare/primary-stacked-colour.svg
assets/logos/groups/your-name-junior-landcare/secondary-inline-colour.svg
Your Name Landcare
Uses the official Landcare group logo structure with the group name and caring hands. The group may reference approved artwork files but must not alter colour, geometry, or composition.
assets/logos/groups/your-name-landcare/primary-stacked-colour.svg
assets/logos/groups/your-name-landcare/secondary-inline-colour.svg
Group Logo Artwork Slots
These panels show the expected file slots for the Your Name test group logos. Replace each placeholder SVG with the approved group logo export.
/assets/logos/groups/your-name-landcare/primary-stacked-colour.svg
/assets/logos/groups/your-name-landcare/secondary-inline-colour.svg
/assets/logos/groups/your-name-coastcare/primary-stacked-colour.svg
/assets/logos/groups/your-name-coastcare/secondary-inline-colour.svg
/assets/logos/groups/your-name-junior-landcare/primary-stacked-colour.svg
/assets/logos/groups/your-name-junior-landcare/secondary-inline-colour.svgYour Name Landcare
Primary stacked colour
/assets/logos/groups/your-name-landcare/primary-stacked-colour.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Secondary inline colour
/assets/logos/groups/your-name-landcare/secondary-inline-colour.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Black positive stacked
/assets/logos/groups/your-name-landcare/primary-stacked-black.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
White reverse stacked
/assets/logos/groups/your-name-landcare/primary-stacked-white.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Black positive inline
/assets/logos/groups/your-name-landcare/secondary-inline-black.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
White reverse inline
/assets/logos/groups/your-name-landcare/secondary-inline-white.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Landcare logo rules
Preferred: stacked colour. Clear space: Height of the capital L in Landcare.
Minimum: stacked 18mm / 100px, inline 30mm / 160px.
- Group logos must include the group name and caring hands.
- The caring hands must not be used on their own.
- Groups must not change logo colour, proportions, composition, or artwork.
- Use sufficient contrast and clear space on all backgrounds.
Your Name Coastcare
Primary stacked colour
/assets/logos/groups/your-name-coastcare/primary-stacked-colour.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Secondary inline colour
/assets/logos/groups/your-name-coastcare/secondary-inline-colour.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Black positive stacked
/assets/logos/groups/your-name-coastcare/primary-stacked-black.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
White reverse stacked
/assets/logos/groups/your-name-coastcare/primary-stacked-white.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Black positive inline
/assets/logos/groups/your-name-coastcare/secondary-inline-black.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
White reverse inline
/assets/logos/groups/your-name-coastcare/secondary-inline-white.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Coastcare logo rules
Preferred: stacked colour. Clear space: Height of the capital C in Coastcare.
Minimum: stacked 18mm / 100px, inline 30mm / 160px.
- Group logos must include the group name and caring hands.
- The caring hands must not be used on their own.
- Groups must not change logo colour, proportions, composition, or artwork.
- Use sufficient contrast and clear space on all backgrounds.
Your Name Junior Landcare
Primary stacked colour
/assets/logos/groups/your-name-junior-landcare/primary-stacked-colour.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Secondary inline colour
/assets/logos/groups/your-name-junior-landcare/secondary-inline-colour.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Black positive stacked
/assets/logos/groups/your-name-junior-landcare/primary-stacked-black.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
White reverse stacked
/assets/logos/groups/your-name-junior-landcare/primary-stacked-white.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Black positive inline
/assets/logos/groups/your-name-junior-landcare/secondary-inline-black.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
White reverse inline
/assets/logos/groups/your-name-junior-landcare/secondary-inline-white.svg
Placeholder preview. Replace the referenced SVG with approved logo artwork.
Junior Landcare logo rules
Preferred: stacked colour. Clear space: Height of the capital J in Junior.
Minimum: stacked 18mm / 100px, inline 30mm / 160px.
- Group logos must include the group name and caring hands.
- The caring hands must not be used on their own.
- Groups must not change logo colour, proportions, composition, or artwork.
- Use sufficient contrast and clear space on all backgrounds.
Primary And Secondary Logos
| Logo type | Use | Notes |
|---|---|---|
| Primary stacked colour | Preferred version for most print, signage, websites, presentations, and campaign materials. | Use wherever the format has enough room and suitable contrast. |
| Primary inline colour | Use when a horizontal layout, header, footer, toolbar, or narrow space cannot support the stacked version. | Still preserve clear space and minimum size. |
| Colour reverse | Use on dark or saturated approved brand backgrounds where the colour reverse artwork has been supplied. | Check contrast in the final medium. |
| Black and white positive | Use for single-colour print, low-colour production, forms, fax/photocopy contexts, or restricted reproduction. | Use supplied positive artwork only. |
| Black and white reverse | Use on dark backgrounds when full colour is not possible or not appropriate. | Do not make your own reverse version. |
Logo Integrity
Clear space and minimum size are protected brand rules. They are not local variables.
| Brand | Clear space basis | Stacked minimum | Inline minimum |
|---|---|---|---|
| Landcare Australia | Height of the capital L in Landcare. | 18mm print / 100px digital. | 30mm print / 160px digital. |
| Landcare Agriculture | Height of the capital L in Landcare. | 18mm print / 100px digital. | 30mm print / 160px digital. |
| Landcarer | Height of the capital L in Landcarer. | 18mm print / 100px digital. | 30mm print / 160px digital. |
| Landcare CarbonSMART | Height of the capital L in Landcare CarbonSMART. | 18mm print / 100px digital. | Not specified for inline use. |
| Landcare Australia + CarbonSMART lock-up | Height of the capital L in Landcare Australia. | 40mm print / 115px digital. | Not specified for inline use. |
| Landcare group logos | Height of the capital L in Landcare. | 18mm print / 100px digital. | 30mm print / 160px digital. |
| Coastcare group logos | Height of the capital C in Coastcare. | 18mm print / 100px digital. | 30mm print / 160px digital. |
| Junior Landcare group logos | Height of the capital J in Junior. | 18mm print / 100px digital. | 30mm print / 160px digital. |
Maintain the clear-space zone around every logo. Keep this zone free from other logos, headings, body text, edges, borders, photos, illustrations, icons, QR codes, and partner marks.
Legibility
Always ensure sufficient contrast between the logo and any background colour, texture, or photograph. Place logos on a clear, quiet background area. Avoid placing logos over busy details, low-contrast colours, or photographic areas that make the mark hard to recognise.
| Use | Avoid |
|---|---|
| Place the logo on a clean field with enough contrast. | Placing the logo on a colour similar to colours inside the logo. |
| Use the supplied reverse artwork on dark backgrounds. | Reversing, recolouring, or tinting the logo manually. |
| Move the logo to a quieter part of a photograph. | Putting the logo over visually confusing detail. |
| Respect clear space even in small digital layouts. | Crowding the logo with headings, partner logos, buttons, or edges. |
Incorrect Logo Use
It is important that each Landcare logo maintains its integrity and is applied consistently. The examples below are incorrect for Landcare Australia and group logos.
Do not place extra words, symbols, animals, badges, or partner marks inside the caring hands or logo artwork.
Use only the approved colour, black and white, and reverse versions supplied in the logo pack.
Do not use tints, opacity, faded marks, or shade variations of the logo.
Scale proportionately and follow the minimum-size rules for stacked and inline versions.
Never crop the logo or place it hard against the edge of an artwork, photo, page, or screen.
Do not add strokes, shadows, glows, outlines, filters, or other effects.
Group logos must include the approved group name. The caring hands are not a standalone graphic for groups.
Use current refreshed artwork. Contact Landcare Australia if a group is still using old pre-2010 artwork.
The caring hands must only be used as part of an approved logo that includes the relevant organisation or group name. Groups must not use the caring hands as a standalone icon, badge, background, illustration, or social avatar.
Groups cannot change their logo, logo colour, or the content inside the caring hands. If a group name or details change, update the National Landcare Directory details and contact Landcare Australia for a new approved logo pack.
Co-branding And Partner Logos
When a Landcare logo works with another logo, treat the relationship as a controlled lock-up. The master repo documents these rules because co-branding and multi-logo use should not be improvised inside group forks.
- Use the required clearance between logos.
- Keep the space between logos free from colour, texture, photographs, and other elements.
- Align partner marks to the centre of the relevant Landcare logo.
- Use the primary Landcare logo as the master cover-page lock-up unless Landcare Australia approves another version.
- A fine grey dividing rule may be used where the approved lock-up requires it.
- Seek Landcare Australia approval for co-branding or multi-branding arrangements.
Multi-logo use
Multi-branding uses a Landcare logo with multiple partner, sponsor, funder, campaign, or program marks in a fixed relationship.
| Use | Avoid |
|---|---|
| Use a controlled logo row or lock-up with consistent alignment and clear space. | Building ad hoc logo clusters with mismatched size, spacing, or alignment. |
| Keep a minimum x-space between logos, based on half of the Landcare logo where the guide specifies it. | Letting partner logos crowd the Landcare mark or touch the clear-space zone. |
| Keep the space between marks free from photographs, texture, colour blocks, and other visual noise. | Placing backgrounds, patterns, or imagery between marks. |
| Use a fine grey dividing rule only where the approved lock-up requires it. | Adding heavy rules, boxes, shadows, or extra graphic devices. |
| Seek Landcare Australia approval for co-branding and multi-brand arrangements. | Treating multi-logo layouts as local design choices inside a group fork. |
CarbonSMART lock-ups
Landcare CarbonSMART includes both the standalone CarbonSMART logo and the Landcare Australia + Landcare CarbonSMART lock-up. The lock-up may be supplied with a dividing line or without a dividing line. Use the supplied lock-up artwork only; do not rebuild the relationship manually.
The CarbonSMART standalone logo minimum is 18mm print / 100px digital. The Landcare Australia + CarbonSMART lock-up minimum is 40mm print / 115px digital.
Reporting Misuse
Report logo misuse to Landcare Australia at [email protected] with logo Misuse in the subject line.
Source: Master Brand Guidelines 2024, pages 1-3, 9-13, 17-19, 21-25, 30-32, 34-38, 42-69, 70-83, 111-129
Source: Groups Brand Guidelines 2024, pages 1-21