Colour
Colour tokens are stored in brand presets and generated into CSS and JSON. Every palette is separated into primary colours and secondary colours. Use RGB and hex for screen work, CMYK for print work, and Pantone references for merchandise and other colour-critical reproduction.
Usage Guidance
Use colour as a hierarchy tool, not decoration. A strong Landcare layout should usually feel calm, clear, and recognisably branded before it feels colourful. Let typography, spacing, alignment, photography, and logo placement do most of the work; use colour to identify the brand, guide attention, and separate information.
| Colour role | Use | Avoid |
|---|---|---|
| Primary colours | Use for the strongest brand signals: logo-adjacent areas, major headings, calls to action, key rules, campaign anchors, signage identifiers, and the first-read colour in templates. | Avoid using every primary colour at equal strength in one layout. This weakens hierarchy and can make the artefact feel noisy. |
| Secondary colours | Use to support the primary palette: section coding, diagrams, gentle backgrounds, emphasis areas, data highlights, and campaign variation inside the approved brand system. | Avoid treating secondary colours as a replacement brand palette or using them as the dominant identity colour without a clear reason. |
| Light colours and greys | Use for backgrounds, panels, dividers, table structure, quiet metadata, and areas where content needs room to breathe. | Avoid low-contrast text on light tints, especially in digital interfaces, presentations, forms, and small print. |
| Dark colours | Use for text, strong contrast, footer bands, serious governance material, and high-legibility signage or print applications. | Avoid large dark areas that overpower the logo, photography, or community content unless the format needs strong contrast. |
Colour Swatches And Token Data
The following swatches show the approved primary and secondary colour tokens for each brand. Use the swatches for quick visual reference and the token tables for production values across web, print, merchandise, signage, and applications.
Landcare Australia
The Landcare Australia master palette uses four primary colours and four secondary colours. Use this palette as the corporate reference for national communications and upstream brand decisions.
Primary colours
4 tokensLandcare Green
- Hex
#82A523- RGB
- 130, 165, 35
- CMYK
- 50, 3, 97, 19
Bright Green
- Hex
#C3D217- RGB
- 195, 210, 23
- CMYK
- 28, 0, 92, 0
Light Grey
- Hex
#D8DAD9- RGB
- 216, 218, 217
- CMYK
- 7, 3, 5, 8
Dark Grey
- Hex
#444642- RGB
- 68, 70, 66
- CMYK
- 50, 30, 40, 90
Secondary colours
4 tokensForest
- Hex
#325040- RGB
- 50, 80, 64
- CMYK
- 82, 30, 65, 76
Emerald
- Hex
#005741- RGB
- 0, 87, 65
- CMYK
- 84, 17, 68, 55
Light Green
- Hex
#EFF5DC- RGB
- 239, 245, 220
- CMYK
- 6, 0, 16, 0
Ocean
- Hex
#25355A- RGB
- 37, 53, 90
- CMYK
- 100, 79, 12, 59
| Role | Token | Hex | RGB | CMYK | Pantone |
|---|---|---|---|---|---|
| Primary | Landcare Green | #82A523 |
130, 165, 35 | 50, 3, 97, 19 | 370C / 370U |
| Primary | Bright Green | #C3D217 |
195, 210, 23 | 28, 0, 92, 0 | 382C / 382U |
| Primary | Light Grey | #D8DAD9 |
216, 218, 217 | 7, 3, 5, 8 | 427C / 427U |
| Primary | Dark Grey | #444642 |
68, 70, 66 | 50, 30, 40, 90 | 447C / 447U |
| Secondary | Forest | #325040 |
50, 80, 64 | 82, 30, 65, 76 | 553C / 553U |
| Secondary | Emerald | #005741 |
0, 87, 65 | 84, 17, 68, 55 | 7484C / 342U |
| Secondary | Light Green | #EFF5DC |
239, 245, 220 | 6, 0, 16, 0 | 372C tint 40% / 372U tint 40% |
| Secondary | Ocean | #25355A |
37, 53, 90 | 100, 79, 12, 59 | 655C / 655U |
Landcare
The Landcare palette uses four primary colours and four secondary colours from the Landcare Australia colour guidance.
Primary colours
4 tokensLandcare Green
- Hex
#82A523- RGB
- 130, 165, 35
- CMYK
- 50, 3, 97, 19
Bright Green
- Hex
#C3D217- RGB
- 195, 210, 23
- CMYK
- 28, 0, 92, 0
Light Grey
- Hex
#D8DAD9- RGB
- 216, 218, 217
- CMYK
- 7, 3, 5, 8
Dark Grey
- Hex
#444642- RGB
- 68, 70, 66
- CMYK
- 50, 30, 40, 90
Secondary colours
4 tokensForest
- Hex
#325040- RGB
- 50, 80, 64
- CMYK
- 82, 30, 65, 76
Emerald
- Hex
#005741- RGB
- 0, 87, 65
- CMYK
- 84, 17, 68, 55
Light Green
- Hex
#EFF5DC- RGB
- 239, 245, 220
- CMYK
- 6, 0, 16, 0
Ocean
- Hex
#25355A- RGB
- 37, 53, 90
- CMYK
- 100, 79, 12, 59
| Role | Token | Hex | RGB | CMYK | Pantone |
|---|---|---|---|---|---|
| Primary | Landcare Green | #82A523 |
130, 165, 35 | 50, 3, 97, 19 | 370C / 370U |
| Primary | Bright Green | #C3D217 |
195, 210, 23 | 28, 0, 92, 0 | 382C / 382U |
| Primary | Light Grey | #D8DAD9 |
216, 218, 217 | 7, 3, 5, 8 | 427C / 427U |
| Primary | Dark Grey | #444642 |
68, 70, 66 | 50, 30, 40, 90 | 447C / 447U |
| Secondary | Forest | #325040 |
50, 80, 64 | 82, 30, 65, 76 | 553C / 553U |
| Secondary | Emerald | #005741 |
0, 87, 65 | 84, 17, 68, 55 | 7484C / 342U |
| Secondary | Light Green | #EFF5DC |
239, 245, 220 | 6, 0, 16, 0 | 372C tint 40% / 372U tint 40% |
| Secondary | Ocean | #25355A |
37, 53, 90 | 100, 79, 12, 59 | 655C / 655U |
Coastcare
The Coastcare palette uses two primary colours and six secondary colours. The blue-led primary palette distinguishes coastal and marine work while retaining shared Landcare system colours.
Primary colours
2 tokensCoastcare Blue
- Hex
#005A84- RGB
- 0, 90, 132
- CMYK
- 99, 10, 14, 38
Bright Blue
- Hex
#00AAD2- RGB
- 0, 170, 210
- CMYK
- 74, 0, 14, 0
Secondary colours
6 tokensEmerald
- Hex
#005741- RGB
- 0, 87, 65
- CMYK
- 84, 17, 68, 55
Light Blue
- Hex
#B1D2E2- RGB
- 177, 210, 227
- CMYK
- 35, 8, 9, 0
Mid Blue
- Hex
#00598F- RGB
- 0, 89, 143
- CMYK
- 95, 62, 20, 5
Ocean
- Hex
#25355A- RGB
- 37, 53, 90
- CMYK
- 100, 79, 12, 59
Light Grey
- Hex
#D8DAD9- RGB
- 216, 218, 217
- CMYK
- 7, 3, 5, 8
Dark Grey
- Hex
#444642- RGB
- 68, 70, 66
- CMYK
- 50, 30, 40, 90
| Role | Token | Hex | RGB | CMYK | Pantone |
|---|---|---|---|---|---|
| Primary | Coastcare Blue | #005A84 |
0, 90, 132 | 99, 10, 14, 38 | 308C / 308U |
| Primary | Bright Blue | #00AAD2 |
0, 170, 210 | 74, 0, 14, 0 | 312C / 312U |
| Secondary | Emerald | #005741 |
0, 87, 65 | 84, 17, 68, 55 | 7484C / 342U |
| Secondary | Light Blue | #B1D2E2 |
177, 210, 227 | 35, 8, 9, 0 | 552C / 552U |
| Secondary | Mid Blue | #00598F |
0, 89, 143 | 95, 62, 20, 5 | 7462C / 7462U |
| Secondary | Ocean | #25355A |
37, 53, 90 | 100, 79, 12, 59 | 655C / 655U |
| Secondary | Light Grey | #D8DAD9 |
216, 218, 217 | 7, 3, 5, 8 | 427C / 427U |
| Secondary | Dark Grey | #444642 |
68, 70, 66 | 50, 30, 40, 90 | 447C / 447U |
Junior Landcare
The Junior Landcare palette uses two primary colours and six secondary colours. The warmer primary palette supports learning, youth, and education materials while remaining inside the approved brand system.
Primary colours
2 tokensJunior Landcare Red
- Hex
#E23B30- RGB
- 226, 59, 48
- CMYK
- 1, 80, 87, 2
Bright Orange
- Hex
#F8BB36- RGB
- 244, 170, 0
- CMYK
- 0, 29, 84, 2
Secondary colours
6 tokensForest
- Hex
#325040- RGB
- 50, 80, 64
- CMYK
- 82, 30, 65, 76
Light Orange
- Hex
#F8EEED- RGB
- 248, 238, 237
- CMYK
- 2, 6, 3, 0
Light Yellow
- Hex
#FFF7EB- RGB
- 255, 244, 224
- CMYK
- 0, 5, 15, 0
Bright Green
- Hex
#C3D217- RGB
- 195, 210, 23
- CMYK
- 28, 0, 92, 0
Light Grey
- Hex
#D8DAD9- RGB
- 216, 218, 217
- CMYK
- 7, 3, 5, 8
Dark Grey
- Hex
#444642- RGB
- 68, 70, 66
- CMYK
- 50, 30, 40, 90
| Role | Token | Hex | RGB | CMYK | Pantone |
|---|---|---|---|---|---|
| Primary | Junior Landcare Red | #E23B30 |
226, 59, 48 | 1, 80, 87, 2 | 179C / 179U |
| Primary | Bright Orange | #F8BB36 |
244, 170, 0 | 0, 29, 84, 2 | 130C / 130U |
| Secondary | Forest | #325040 |
50, 80, 64 | 82, 30, 65, 76 | 553C / 553U |
| Secondary | Light Orange | #F8EEED |
248, 238, 237 | 2, 6, 3, 0 | 176C tint 15% / 176C tint 15% |
| Secondary | Light Yellow | #FFF7EB |
255, 244, 224 | 0, 5, 15, 0 | 127C tint 15% / 127U tint 15% |
| Secondary | Bright Green | #C3D217 |
195, 210, 23 | 28, 0, 92, 0 | 382C / 382U |
| Secondary | Light Grey | #D8DAD9 |
216, 218, 217 | 7, 3, 5, 8 | 427C / 427U |
| Secondary | Dark Grey | #444642 |
68, 70, 66 | 50, 30, 40, 90 | 447C / 447U |
Colour Grouping
Grouping rule
Small group first
Build each artefact from a small colour group rather than the full palette. Start with one dominant brand colour, one supporting colour, and one neutral or light field. Add another colour only when it has a clear job.Landcare
Brand recognition
- DominantLandcare Green
- SupportForest
- Quiet fieldLight Green
Landcare
High contrast
- DominantBright Green
- SupportDark Grey
- Quiet fieldLight Grey
Coastcare
Coastal information
- DominantCoastcare Blue
- Quiet fieldLight Blue
- SupportOcean
Coastcare
Land and water bridge
- DominantBright Blue
- SupportEmerald
- Quiet fieldLight Grey
Junior Landcare
Learning activity
- DominantJunior Landcare Red
- Quiet fieldLight Yellow
- SupportForest
Junior Landcare
Warm action
- DominantBright Orange
- SupportDark Grey
- Quiet fieldLight Orange
Landcare Australia
National master
- DominantLandcare Green
- SupportOcean
- Quiet fieldLight Grey
Pairing And Triads
Think about colour in pairs and three-colour groups. A pair controls contrast and emphasis, such as Landcare Green on Dark Grey. A triad controls overall colour balance: one background or field colour, one dominant brand colour, and one accent or support colour.
The examples below show approximate colour percentage only. They are not composition templates. Use the ratios to judge visual weight across a page, poster, slide, interface, or print item; place content, photography, logo, and whitespace according to the artefact's communication need.
Three-colour ratios
Colour percentage example
Dominant + neutral
Use for the clearest brand expression: signage, page headers, covers, and high-recognition moments.- 25%Bright Green
- 60%Dark Grey
- 15%Light Grey
Colour percentage example
Dark + light tint
Use for readable panels, tables, educational content, and long-form layouts.- 20%Forest
- 70%Light Green
- 10%Dark Grey
Colour percentage example
Primary + secondary + quiet field
Use for flexible campaign layouts with variation but controlled visual weight.- 20%Landcare Green
- 15%Forest
- 65%Light Green
Colour percentage example
Accent over dark
Use for buttons, large headings, rules, poster strips, and other short emphasis moments.- 15%Landcare Green
- 75%Dark Grey
- 10%Light Grey
Two colours plus white space
Colour percentage example
Brand colour + white space
Use for clean documents, webpages, and templates where the content should feel open and easy to read.- 15%Landcare Green
- 75%White space
- 10%Dark Grey
Colour percentage example
Dark anchor + white space
Use for serious governance, reports, and information-heavy layouts that need strong structure without colour overload.- 15%Dark Grey
- 75%White space
- 10%Landcare Green
Colour percentage example
Coastcare blue + white space
Use for Coastcare pages and explainers where the blue brand signal should be present but the page needs breathing room.- 15%Coastcare Blue
- 75%White space
- 10%Bright Blue
Colour percentage example
Junior action + white space
Use for learning sheets and activity prompts where the warm action colour needs to support, not crowd, the content.- 15%Bright Orange
- 75%White space
- 10%Junior Landcare Red
Landcare Pairings
high-contrast primary signal
Use for confident calls to action, poster bands, buttons, or large display type.
Contrast: 5.70:1, suitable for body text where size and medium allow
large-scale brand accent
Use for large headings, rules, signage panels, or graphic blocks. Avoid small body text on this pair.
Contrast: 3.34:1, use for large text or graphic emphasis only
quiet natural panel
Use for background panels, educational callouts, diagrams, and longer reading areas.
Contrast: 7.96:1, suitable for body text where size and medium allow
neutral information layer
Use for tables, governance notes, captions, and dense documentation.
Contrast: 6.79:1, suitable for body text where size and medium allow
Coastcare Pairings
coastal information panel
Use for section panels, educational explainers, coastal project cards, and signage blocks.
Contrast: 4.72:1, suitable for body text where size and medium allow
active marine accent
Use for large headings, action areas, icons, and feature bands. Check small text contrast carefully.
Contrast: 4.43:1, use for large text or graphic emphasis only
structured document layer
Use for tables, report modules, and navigation states.
Contrast: 5.29:1, suitable for body text where size and medium allow
land-and-water bridge
Use when a Coastcare artefact needs to connect coastal work with broader Landcare themes.
Contrast: 5.41:1, suitable for body text where size and medium allow
Junior Landcare Pairings
warm high-contrast signal
Use for calls to action, learning prompts, poster bands, and activity labels.
Contrast: 5.52:1, suitable for body text where size and medium allow
warm primary emphasis
Use for large headings, covers, activity modules, or campaign accents. Avoid small red text on pale fields unless tested.
Contrast: 4.03:1, use for large text or graphic emphasis only
grounded learning panel
Use for educational notes, worksheets, field activities, and reflective content.
Contrast: 7.82:1, suitable for body text where size and medium allow
readable support layer
Use for body-heavy learning materials, forms, captions, and instructions.
Contrast: 8.38:1, suitable for body text where size and medium allow
Use primary colours for brand recognition, secondary colours for supporting hierarchy, and light or neutral fields for reading space. Keep repeated artefacts consistent so a suite of web pages, social tiles, slides, signs, and print templates feels like one system.
Avoid using many saturated colours together, mixing multiple brand families as equal accents, placing coloured text on low-contrast tints, or changing colour meaning from one artefact to the next. Colour should make the message easier to scan, not harder to understand.
Accessibility And Contrast
Colour must never be the only way information is communicated. Pair colour with text labels, icons, patterns, position, or headings where meaning matters. Test foreground and background combinations in the actual medium: a colour pair that works on a large poster may fail in a small mobile interface or a projected presentation.
Use approved brand colours, but prioritise legibility and inclusion. For detailed contrast guidance, see Accessibility.
Data Visualisation Colour
Use colour in charts to help people understand the data, not to decorate the chart. A simplified Landcare approach is adapted from Atlassian’s data visualisation colour guidance: start with one brand colour, add categorical colours only when the categories need to be separated, and never rely on colour alone. See Atlassian Design: Data Visualization Color.
| Chart need | Use | Avoid |
|---|---|---|
| One data series | Use a single primary brand colour. For Landcare this is usually Landcare Green or Bright Green; for Coastcare use a blue; for Junior Landcare use red or orange. | Do not add multiple colours when one colour tells the story clearly. |
| Highlight one value | Use the brand colour for the important value and neutral grey for the rest. | Do not make every bar, line, or segment compete for attention. |
| Multiple categories | Use a controlled categorical sequence and limit visible colours to five or six. Group small categories as Other. | Avoid rainbow charts, especially where colours are not directly labelled. |
| Status or severity | Use status colours only when the meaning is explicit: complete, in progress, monitor, critical. Add labels or icons. | Do not rely on red, orange, green, or blue alone to communicate meaning. |
| Chart interface | Use dark grey for titles and labels, light grey for gridlines, and neutral colours for reference lines. | Do not use strong brand colours for axes, gridlines, and decoration. |
Single-Colour Chart
Use one brand colour when the chart has one main story. Add colour only when it helps comparison.
Categorical Chart
Use a controlled sequence for unrelated categories. Stop at five or six colours, then group small categories as other.
- 1Landcare Green
- 2Ocean
- 3Emerald
- 4Bright Green
- 5Dark Grey
- 6Forest
Status And Severity
Use status colours only when the meaning is explicit, labelled, and repeated consistently.
| Status | Colour | Use |
|---|---|---|
| Positive / complete | #82A523 | Use for complete, improving, or on-track states. |
| Information / in progress | #005A84 | Use for neutral progress, information, or pending review. |
| Attention / monitor | #F8BB36 | Use for caution, watch, or needs-review states. |
| Critical / off track | #E23B30 | Use for high-risk, overdue, or urgent states. |
Use direct labels, legends, patterns, line styles, spacing, or borders to separate data. Place text beside chart marks where possible rather than on top of saturated colour.
Avoid using the full brand palette in one chart, placing text over chart colours, or putting saturated chart colours directly against each other without spacing or a separator.
Source: Colours, pages 1