Landcare

Brand preset for Landcare. Protected rules flow down to group forks through generated tokens, docs, and artefact specs.

RoleTokenHexRGBCMYKPantone
Primary Landcare Green #82A523 130, 165, 35 50, 3, 97, 19 370C / 370U
Primary Bright Green #C3D217 195, 210, 23 28, 0, 92, 0 382C / 382U
Primary Light Grey #D8DAD9 216, 218, 217 7, 3, 5, 8 427C / 427U
Primary Dark Grey #444642 68, 70, 66 50, 30, 40, 90 447C / 447U
Secondary Forest #325040 50, 80, 64 82, 30, 65, 76 553C / 553U
Secondary Emerald #005741 0, 87, 65 84, 17, 68, 55 7484C / 342U
Secondary Light Green #EFF5DC 239, 245, 220 6, 0, 16, 0 372C tint 40% / 372U tint 40%
Secondary Ocean #25355A 37, 53, 90 100, 79, 12, 59 655C / 655U

Landcare logo rules

Preferred: stacked colour. Clear space: Height of the capital L in Landcare.

Minimum: stacked 18mm / 100px, inline 30mm / 160px.

  • Group logos must include the group name and caring hands.
  • The caring hands must not be used on their own.
  • Groups must not change logo colour, proportions, composition, or artwork.
  • Use sufficient contrast and clear space on all backgrounds.

Typography

Use Open Sans for headings, sub-headings, body copy, captions, and most production typography. Reserve Sari for approved logotype, wordmark, and lockup work. Futura PT is optional for secondary design treatments, and Calibri is the system fallback where required.

Group Fixtures

Source References

  • Groups Brand Guidelines 2024 pages 6, 7, 10, 13, 16, 19
  • Master Brand Guidelines 2024 pages 71, 72, 75, 78, 81, 84
  • Colours pages 1