Coastcare
Brand preset for Coastcare. Protected rules flow down to group forks through generated tokens, docs, and artefact specs.
| Role | Token | Hex | RGB | CMYK | Pantone |
|---|---|---|---|---|---|
| Primary | Coastcare Blue | #005A84 |
0, 90, 132 | 99, 10, 14, 38 | 308C / 308U |
| Primary | Bright Blue | #00AAD2 |
0, 170, 210 | 74, 0, 14, 0 | 312C / 312U |
| Secondary | Emerald | #005741 |
0, 87, 65 | 84, 17, 68, 55 | 7484C / 342U |
| Secondary | Light Blue | #B1D2E2 |
177, 210, 227 | 35, 8, 9, 0 | 552C / 552U |
| Secondary | Mid Blue | #00598F |
0, 89, 143 | 95, 62, 20, 5 | 7462C / 7462U |
| Secondary | Ocean | #25355A |
37, 53, 90 | 100, 79, 12, 59 | 655C / 655U |
| Secondary | Light Grey | #D8DAD9 |
216, 218, 217 | 7, 3, 5, 8 | 427C / 427U |
| Secondary | Dark Grey | #444642 |
68, 70, 66 | 50, 30, 40, 90 | 447C / 447U |
Coastcare logo rules
Preferred: stacked colour. Clear space: Height of the capital C in Coastcare.
Minimum: stacked 18mm / 100px, inline 30mm / 160px.
- Group logos must include the group name and caring hands.
- The caring hands must not be used on their own.
- Groups must not change logo colour, proportions, composition, or artwork.
- Use sufficient contrast and clear space on all backgrounds.
Typography
Use Open Sans for headings, sub-headings, body copy, captions, and most production typography. Reserve Sari for approved logotype, wordmark, and lockup work. Futura PT is optional for secondary design treatments, and Calibri is the system fallback where required.
Group Fixtures
Source References
- Groups Brand Guidelines 2024 pages 6, 8, 11, 14, 17, 20
- Master Brand Guidelines 2024 pages 34, 40, 79, 82, 85, 107